Critic: The more a novel appeals to the general public, the more money its author will make from it.
Conclusion
No serious novelist is motivated primarily by the desire to make money.
Evidence (since)
All serious novelists care about literary style.
The more a novel appeals to the general public, the more money its author will make.
Evaluate
CONVERSATIONAL TAKE The conclusion is making a connection between the concepts of "serious novelist" and "desire to make money".
Serious novelist is a concept the evidence defines / discusses. We know that all of them care about literary style.
Okay, so the author's conclusion is thinking that .
The evidence never defines "desire to make money", but it does talk about money. We know that more appealing novels make more money. So if you desired money, we know you'd try to make more appealing novels.
If you didn't desire money, you wouldn't care if you novels were appealing.
So, someone who cares about literary style doesn't care if their novels are appealing? Yes, the author must be thinking that serious novelists care about literary style, which they know the general public doesn't find appealing, so their books aren't as likely to make money. So the author infers that serious novelists must not be motivated by a desire to make money.
FORMAL TAKE The conclusion defines this logic path as our objective: Serious --------------------------> not primarily Novelist motiv by $
The premise gives us this part of the path:
Serious -----> cares about Novelist literary style
So the missing ingredient the answer needs to provide to complete our logic path:
cares about ----> not primarily literary style motiv by $
Goal
We need to prove "primary motivation is not money" about serious novelists, and the only we know for sure about serious novelists is that they care about literary style. Look for an answer that allows us to get from "cares about literary style" to "not primarily motivated by money".