PT151 S2 Q26 ExplanationThe advertising campaign for Roadwise

Answer choices, explained

1. A

   No Impact Too Weak: sometimes6% picked this

   Advertising campaigns designed to target one demographic sometimes appeal to a wider group of

   Roadwise is not designing ads to target one demographic, so this answer is not relevant to them. Given that it says something good about what they're not doing, one might even say it slightly weakens. However, answers as weak as "some / sometimes / not all" are almost always wrong on Weaken, Strengthen, and Paradox.

   6%
2. B

   Weakens, if Anything6% picked this

   Consistent efforts to establish a brand identity are critical for encouraging product interest and

   This answer makes it seem like creating a firm, stable brand identity is crucial. Meanwhile, Roadwise is adopting a total scattershot approach that would be way less likely to give anyone a clear sense of their brand identity.

   6%
3. C

   Out of Scope5% picked this

   Fewer people are influenced by auto insurance commercials than by commercials for other

   Out of Scope: other types of products This comparison doesn't do anything for the argument. If anything, it seems to weaken the importance or potential effectiveness of any ad for auto insurance.

   5%
4. D

   Correct81% picked this

   Advertising campaigns that target one demographic often alienate people who are not part of

   Why this is right

   This is saying that if Roadwise were to make an ad campaign targeting serious older people, then it would alienate younger people, who also must buy auto insurance. But if Roadwise were to make a wacky ad campaign for younger people, then it would alienate older people. So by creating a wide variety of ads and sort of scrambling any sense of who they're targeting, they make it less likely that any group will feel like, "Clearly, this company doesn't speak to me. I'll look elsewhere".

   Skill tested: Strengthen · how this choice captures the argument's function is the move to repeat next time.

   81%
5. E

   Unclear Impact: content falls short3% picked this

   Efforts to influence a target demographic do not pay off when the content of the

   This answer, like (D), also presents a negative associated with targeting a specific group (Roadwise is not targeting a specific group). But the negative is contingent on when "the content of the campaign falls short". This paragraph doesn't tell us anything about the content of the ads. We only hear about the style. Thus, this doesn't work as well as (D). They both would potentially strengthen by saying, "An opposite approach has a downside", but it's clearer with (D) that Roadwise is doing the opposite.

   3%