Keeler wanted the institute to receive bad publicity.
Conclusion (Therefore)
It must have been Keeler who notified the press.
Evidence
Keeler wanted the institute to receive bad publicity. He and Greene were the only ones in a position to tell the press, but Greene had no reason to do so.
Evaluate
Although this argument is flawed (we aren't justified in being certain that Keeler notified the press), it's still reasonable to suspect Keeler. And the question stem isn't asking for a flawed pattern of reasoning, so we should probably just focus on how the argument works.
There are two suspects: Greene and Keeler. One has a motive: Keeler The other has no motive: Greene. Thus, it was Keeler.
Goal
Let's look for something where they restrict our available options (i.e. ), and tell us stuff that makes one option seem much more likely than the other one, (i.e. "Keeler had a motive, Greene did not").
Then the conclusion should have certain strength ("must have been") as it picks the more likely suspect.