Faculty member: The university’s financially minded president holds that some academic programs should be eliminated because they do not serve student demands.
Conclusion (therefore)
The president is mistaken in claiming that academic programs should be tailored to suit student demand.
rephrase: Academic programs shouldn't be tailored to suit student demand.
Evidence
The president supports his claim by saying that, like any business, a university has to satisfy his customers.
The author says educating students isn't analogous to providing consumer goods.
Evaluate
When we're doing Flaw and see that it's a Rebuttal style argument, there are two famous flaws we want to leap to mind:
1. Ad Hominem (discrediting a view on the basis that the SOURCE of the view has an ulterior motive or conflicting past behavior)
2. Unproven vs. Proven False (concluding that someone's claim is wrong on the grounds that they lack evidence to prove it's true or that they made a faulty argument in support of it.
This argument is doing the 2nd. The faculty member shows that the president's reasoning for the view is bad — the analogy fails. From "the president's reasons are bad," the faculty member jumps to "the president's conclusion is wrong." That is a leap. A view can be correct even if the particular argument given for it is flawed.
Goal
Look for an answer getting at this Unproven vs. Proven False flaw.