If retail stores experience a decrease in revenues during this holiday season, then either attitudes toward extravagant gift-giving have changed or prices have risen beyond the level most people can afford.
Premises
Conditionals (if) Retail revenues decrease → attitudes toward big gift-giving during holiday season have changed OR prices risen past what most can afford
Attitudes have changed → we all have something to celebrate
Prices have risen beyond → salaries have not kept what most can afford pace with rising prices
Evaluate
We're given three rules. First question when we have multiple rules is "do they chain together?"
Yes, sort of. We have a rule saying, A → B or C and then we have a rule for B would trigger and one for what C would trigger. B → D C → E
Putting those together we'd know A → B (and D), or C (and E)
We also get a Fact to Trigger a Rule in the question stem. Salaries have kept pace with rising prices. That's the same as ~E.
That seems to kill off one of the two possibilities in our Either / Or. We no longer have the option of saying "prices have risen past what most can afford" because salaries have actually kept pace with rising prices. This triggers the contrapositive of the last sentence and tells us that prices haven't risen beyond what people can afford.
So then our mega-conditional is reduced to just A → B (and D)
If stores have a decrease in revenue, then attitudes have changed and we have something to celebrate this season.
Goal
Let's look for something provable based on our updated version of that first rule, or look for the contrapositive outcome of the final sentence: prices haven't risen beyond what people can afford.