Publisher: The new year is approaching, and with it the seasonal demand for books on exercise and fitness.
Evidence (and)
The new year is approaching, and with it the seasonal demand for books on exercise and fitness.
Our competitors have demonstrated a high level of organization.
We cannot afford to be outsold.
Conclusion (we must = opinion)
We must do whatever it takes to ship books in that category on time.
Evaluate
The argument makes a recommendation.
Recommendations are a common way to identify the conclusion on Main Point questions. (Hint: Decisions, predictions, hypotheses, and explanations also tend to be conclusions.)