A recent magazine editorial criticizes psychologists for not attempting to establish the order in which different areas of the brain are activated during a cognitive task such as imagining the face of a friend.
Evidence
There is currently no technology that can detect the order of activation of brain areas.
Conclusion
Criticizing psychologists for not attempting to establish the order in which different areas of the brain are activated during a cognitive task such as imagining the face of a friend.
Evaluate
The argument assumes that it is unfair to criticize someone for not doing something that is not possible to do.