Shopkeeper: Our city will soon approve the construction of a new shopping center, but I won’t be relocating my store there.
Conclusion
I won't be relocating my ~A is not X. store to new shopping center.
Evidence
My store has two requirements: A → B and C growth potential and visibility
There are two options for the X is Y or Z. new shopping center: Maple or West
Maple ≠ visible Y is ~B. West ≠ growth potential Z is ~C
Evaluate
I would think of this in casual terms as: This thing has two must-have's . There are two options for this thing, but each of them lacks one of the must-have's. Thus this thing ain't cool with either of those two options.
Goal
Make sure there are two required ingredients. Look for two options, each of which fails one of the required ingredients. The conclusion should reflect that both options failed.