When a chain of service stations began applying a surcharge of $0.25 per purchase on fuel paid for by credit card, the chain’s owners found that this policy made their customers angry.
Situation
1st move: $0.25 surcharge if you paid for gas with a credit card
Aftermath: the customers were angry
2nd move: raised the price of gas by $0.25, and then offered a $0.25 discount if you pay by cash.
Aftermath: the customers were happier
Evaluate
Lots of Proposition / Generalization situations deal with a before / after that seems to suggest a Causal Difference-Maker.
Why were customers angry with the first system and happy with the second one?
It seems like customers are willing to pay whatever price is posted, but if they're suddenly surprised by a surcharge they get angry. Obviously, if cash-paying customers are suddenly surprised by a discount they won't be angry.
Goal
Look for a safely worded answer reflecting the idea that people paying with credit cards are happier to pay the same price if it's built into the price of gas rather than added as a surcharge.