In order to save money, many consumers redeem coupons that are distributed by retail stores.
Given
In order to save money, many consumers redeem coupons that are distributed by retail stores.
However, in general, retail stores that distribute and accept store coupons as a way of discounting the prices on certain products charge more for their products, on average, than other retail stores charge for the same products even after lower prices available on coupon-discounted products are factored in.
This is because producing and distributing coupons usually costs a great deal.
To compensate for this expense without reducing profits, retail stores must pass it on to consumers.