Researchers have studied the cost-effectiveness of growing halophytes—salt-tolerant plant species—for animal forage.
Conclusion
Seawater agriculture near sea level should be cost-effective in desert regions.
Evidence
There are some salt-tolerant plant species, halophytes, that require more water than normal crops but can be irrigated with seawater. It's cheaper to pump seawater into farms near sea level, than to pump freshwater from deep wells.
Evaluate
We're trying to analyze whether this agricultural plan will be cost-effective, which really means will it be profitable -- will the expected revenue at least exceed the expected costs.
All we know is that one cost (watering the plant) will be more expensive in one sense (higher quantity needed) but less expensive in another sense (the type of pumping is cheaper).
The author seems to be assuming that what we'd spend in having to give these plants more water would be matched or exceeded by what we'd save in terms of getting to use a seawater pump rather than a deep freshwater pump.
If we wanted to argue that this wouldn't be cost-effective, we could bring up all the unmentioned factors that go into an agricultural enterprise:
will the other expenses, such as seed / manual labor / equipment / energy for the equipment, be paid for by eventual revenue? is there a market for halophytes? do animals like eating them? would farmers buy halophytes for their animals?
Goal
I'd be going to the answers with almost no specific goal in mind. We just need some more reason to think that raising halophytes by the seaside, using a pump to irrigate with seawater, would be a cost-effective (i.e. profitable) enterprise.