Acquiring complete detailed information about all the pros and cons of a product one might purchase would clearly be difficult and expensive.
Evidence
Acquiring complete detailed ACDI → D + E information about all the pros and cons of a product one might purchase would clearly be difficult and expensive.
It is rational not to acquire ~R → BOC such information unless one expects that the benefits of doing so will outweigh the cost and difficulty of doing so.
Conclusion
Therefore, consumers who ~ACDI → R do not bother to acquire such information are thereby behaving rationally.
Evaluate
The argument assumes that ~ACDI → ~BOC people who do not bother to acquire complete detailed information about all the pros and cons of a product do not believe the benefits of doing so will outweigh the cost and difficulty of doing so.