Though ice cream is an excellent source of calcium, dairy farmers report that during the past ten years there has been a sharp decline in ice cream sales.
Conclusion
More and more people are choosing get calcium from cheddar cheese rather than ice cream.
Evidence
Over the last ten years, sales of ice cream have gone way down, sales of cheddar cheese have doubled.
Evaluation
From a correlation between ice cream going down and cheddar cheese going up, the author is convinced that they are causally related phenomenon. People switched away from ice cream to cheddar cheese, as a means of switching where they get their calcium boost.
These two phenomena might be completely coincidental. Perhaps the sales of bacon went up over the last ten years as well. Should we conclude that ?
Goal
Look for an answer that calls out the bad correlation to causality move, or one that raises a possible alternate explanation for why ice cream lost steam while cheddar got better. (sorry, couldn't resist)