Motor oil serves to lubricate engines and thus retard engine wear.
Conclusion
Cheaper brands of oil are the best buys
Evidence
(It doesn’t seem like there’s any benefit to buying the more expensive stuff), since in this study of taxis that drove 6000 miles all brands of oil did equally well at their goal of retarding engine wear.
Evaluation
Given that all the brands did equally well at their job, how could we still argue that more expensive brands of oil do give you some extra value?
We might think about other good things motor oil can provide, like
However, it seems like the argument restricted us to caring only about X (retarding engine wear). Could we say that the sample tested is misleading? Maybe there’s an important difference between taxis and regular consumer vehicles. Maybe there’s an important difference to how these oils would perform if we judged them at longer intervals, of 15,000 miles, 30,000 miles, etc.
Goal
Find an answer that would allow you argue that even though all the oils did equally well in this study, there is still a compelling reason to buy a higher priced motor oil.