Although many political candidates object to being made the target of advertising designed to cast them in an adverse light, such advertising actually benefits its targets because most elections have been won by candidates who were the targets of that kind of advertising.
Conclusion
Being the target of attack ads actually helps a candidate
Evidence
Most elections have been won by candidates who were the targets of attack ads.
Evaluation
How could an attack ad help you? It portrays you in a negative light. The conclusion seems fishy, but then how do we explain why most elections are won by people who were the targets of attack ads?
- maybe everybody is the target of attack ads! It could be true that the losing candidates in most elections are also the targets of attack ads
- maybe the winner won the election in spite of the attack ads, not because of them. We would probably say that , but that wouldn't make us say "having cramps actually benefited these runners". We just think the runners were powerful enough to overcome the cramps.
- maybe there's an element of reverse causality: who is most likely to be the target of attack ads in any election? The front-runner. So it's not that being the subject of attack ads is causing them to be the front-runner / winner. Being the front-runner is causing them to be the subject of attack ads.
Goal
We need something to replicate this Correlation vs. Causation move: Since most people who were X were also Y, it must be that Y helps them to be X. The correct answer will probably be vulnerable to the same objection of Reverse Causality.