Consumer advocate: Businesses are typically motivated primarily by the desire to make as great a profit as possible, and advertising helps businesses to achieve this goal.
Evidence
Businesses are typically motivated primarily by the desire to make as great a profit as possible, and advertising helps businesses to achieve this goal.
But it is clear that the motive of maximizing profits does not impel businesses to present accurate information in their advertisements.
Conclusion
It follows that consumers should be skeptical of the claims made in advertisements.
Evaluate
There is a gap between the motivation to make a profit and the veracity of the claims made within advertisements to help businesses achieve that goal. It could turn out to be the case that the best way to maximize profits is for a company to always tell the truth in its advertising.