Advertisement: Fabric-Soft leaves clothes soft and fluffy, and its fresh scent is a delight.
Evidence
Fabric-Soft leaves clothes soft and fluffy, and its fresh scent is a delight.
We conducted a test using over 100 consumers to prove Fabric-Soft is best.
Each consumer was given one towel washed with Fabric-Soft and one towel washed without it.
Ninety-nine percent of the consumers preferred the Fabric-Soft towel.
Conclusion
So Fabric-Soft is the most effective fabric softener available.
Evaluate
The argument compares Fabric-Soft to no fabric softener at all. But to say that Fabric-Soft is the most effective fabric softener, then it must be compared against other fabric softeners.