Rumored declines in automobile-industry revenues are exaggerated.
Conclusion
Rumored declines in automobile-industry revenues are exaggerated.
rephrase: auto revenues haven't declined as much as claimed.
Evidence
Sure, auto manufacturers' share of auto industry revenue fell from 65 percent to 50 percent over two years.
But .. over the same period, auto parts suppliers' share rose from 15 to 20 percent, and service companies' share rose from 20 to 30 percent.
Evaluate
This evidence is useless!
The conclusion is talking about whether the overall revenue made by the auto industry has been going down. The auto industry is comprised of lots of different sectors (companies that make cars, companies that make car parts, companies that service cars, etc.)
If you add up all the money each of those sectors makes, you get some big ass number like $20 billion in total revenue. We want to know whether that number has gone down a bunch in recent years.
The evidence is all about market share, which refers to what % of that $20 billion each sector is responsible for.
Market share always adds up to 100%, regardless of whether the total amount of money is $10 billion, $20 billion, $30 billion, etc.
So the evidence about different market shares of different sectors tells us literally nothing about whether the auto industry as a whole is making more / less money than before.
Goal
This is a Relative vs. Absolute issue. The conclusion is about the Absolute size of money made by the auto industry. The evidence is about the how the apportioned shares of that money are shifting.