Studies show that the most creative engineers get their best and most useful ideas only after doodling and jotting down what turn out to be outlandish ideas.
Conclusion (these experts argue)
If computer programs for engineering work included simulated notepads that allowed engineers to pause "serious work" and type up outlandish ideas, then we would avoid the undesirable consequence of getting fewer creative and useful ideas.
Evidence
Most creative engineers get their best and most useful ideas only after doodling outlandish ideas. But now many engineers to their work with computers instead of on paper, so doodling is becoming much less common.
Evaluate
This argument consists of a Plan and a Goal. The goal is to replicate the experience of doodling crazy ideas on paper, as a way to get the creative juices flowing that lead to really useful ideas.
The plan is to essentially put a doodle pad into the computer.
The author, of course, needs to assume that her Plan would achieve her Goal: being able to pause serious work and type up outlandish ideas would allow engineers to unlock those same creative juices.
When an argument contains a Plan, the author is usually assuming - it's feasible - people will be motivated/willing to take part - it doesn't backfire in a way that impedes the goal - it addresses a key source of the problem
If the conclusion had said, "We must do this plan", then the author would also be assuming . But this argument didn't say we must do this.
If the conclusion were just saying, "We should do this plan", then we would have to weigh all the pros against all the cons. But if a conclusion is just saying, as this one is, "Doing X would achieve Thing Y", then other pros and cons are out of scope.
Goal
We should probably look for answers like - it's feasible that they could use this simulated notepad to get the same creative results - they would be willing to use this simulated notepad - this plan wouldn't screw up some other thing that contributes to creative ideas (like maybe staring even longer at a screen gives them headaches, which ultimately impede creative thinking)