Most people who ride bicycles for pleasure do not ride until the warm weather of spring and summery arrives. Yet it is probably more effective to advertise bicycles earlier in the year. Most bicycles are purchased in the spring, but once shoppers are ready to shop for a bicycle, they usually have it is generally too late to induce them to change their minds.
What this question is testing
Your task
Break the argument into its conclusion and evidence, then do exactly what the question stem asks with that structure.
Common trap
Answers that sound relevant to the topic but don't connect to the argument's actual reasoning.
Winning move
Predict what a right answer must do, then test each choice against the conclusion-evidence gap.
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