Brownlea’s post office must be replaced with a larger one.
Conclusion (clearly)
The post office could be built more cheaply on the outskirts of town.
Evidence (since)
The cost of acquiring a site is a significant part of the total construction cost.
Land near the town center is more expensive than land on the outskirts of town.
Evaluate
Given that ... cost of acquiring a site is a big part of total construction cost and land on the outskirts of town is cheaper,
How could we still argue that ... the post office could be built more cheaply closer to the town center? (i.e. not on the outskirts)
This is a Comparative argument, since the conclusion is literally a comparative claim (building on outskirts is cheaper than center of town). We need to know all the factors involved in building a post office on the outskirts vs. in the center of town.
So far we only know one part of the construction cost: buying the parcel of land is cheaper on the outskirts.
The center of town might still be cheaper overall, if there are other aspects of construction costs that tilt in favor of the city center. What if the labor costs are cheaper for construction workers? What if there are tax incentive to build in the center of town? What if it's easier to ship the raw materials to the center of town.
Goal
Look for some other aspect of construction cost that might be more expensive on the outskirts, cheaper towards the town center.