One year ago a local government initiated an anti-smoking advertising campaign in local newspapers, which it financed by imposing a tax on cigarettes of 20 cents per pack.
Conclusion (clearly)
What was said in the advertisements had an effect, although a small one, on the number of people in the locality who smoke cigarettes.
Evidence
One year ago a local government initiated an antismoking advertising campaign in local newspapers.
One year later, the number of people in the locality who smoke cigarettes had declined by 3 percent.
Evaluate
This argument presents a correlation between a decline in smokers and an antismoking ad campaign, attributing this decline to the advertisements. We're dealing with an Explain Curious Fact pattern here:
Curious Fact
Why did the number of smokers decline by 3% after the antismoking campaign and tax were implemented?
Author's Explanation
The content of the advertisements caused the decline in smokers.
Goal
We strengthen by ruling out an alternate explanation for the decline (such as the 20 cent tax bothering people enough that they started buying fewer cigs) or boosting the plausibility of the author's hypothesis (making it more likely that people noticed this antismoking campaign and were persuaded by it to stop smoking).