Over the long run, apple orchards that use organic farming methods cost no more to run than, and are just as productive as, apple orchards using conventional methods.
Conclusion (thus)
Organic orchards are likely to be more profitable than conventional orchards in the long run.
Evidence
Over the long run, apple orchards that use organic farming methods cost no more to run than, and are just as productive as, apple orchards using conventional methods.
Organically grown apples tend to be better tasting.
Evaluate
Profit, of course, is based on Revenue - Expenses.
The evidence is establishing that organic orchards are similar when it comes to Expenses (it costs no more to run).
So then for organic orchards to be more profitable, they would have to be bringing in more Revenue.
It sounds like the actual productivity, the crop yield, the number of apples grown is comparable. So in order to get more revenue, they'd have to sell a higher % of the apples they grow or they'd have to price their apples higher (so that a comparable number of apples sold brings in more revenue).
The one thing we know about organic apples is that they're better tasting.
Goal
Let's look for an answer helping us believe that organic orchards bring in more revenue, possibly because their apples taste better or they sell a higher % of the apples they grow or they can sell their apples at a higher price.