Organized word-of-mouth marketing campaigns are driven by product boosters who extol a product to friends and acquaintances. A study found that these campaigns are more successful when the product booster openly admits to being part of an organized marketing campaign. This is surprising because one of the purported advantages skeptical stance toward word-of-mouth messages than toward mass- media advertisements.
What this question is testing
Your task
Break the argument into its conclusion and evidence, then do exactly what the question stem asks with that structure.
Common trap
Answers that sound relevant to the topic but don't connect to the argument's actual reasoning.
Winning move
Predict what a right answer must do, then test each choice against the conclusion-evidence gap.
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