For consumers, the most enjoyable

Answer choices

1. A

   Background2% picked this

   Feeling lucky is the most enjoyable emotional experience garnered

   If we correctly identified the conclusion up front, then we can just say, "Nope. This is the first claim. I want the third claim starting after the but." If we didn't, we can check whether this answer - seems like an opinion the author expressed - is supported by at least one explicit idea Why is feeling lucky the most enjoyable experience? (no answer provided)

   2%
2. B

   Background5% picked this

   Retailers take advantage of the fact that shoppers enjoy

   If we correctly identified the conclusion up front, then we can just say, "Nope. This is the second claim. I want the third claim starting after the but." If we didn't, we can check whether this answer - seems like an opinion the author expressed - is supported by at least one explicit idea To me, it reads as a fact, not an opinion. There also isn't any support offered for it, unless you considered the third claim as providing evidence that they're taking advantage of consumers' desire for luck by advertising price cuts. But this would completely leave out the final two claims of the argument, in the last sentence.

   5%
3. C

   Correct48% picked this

   Advertised price cuts are overused as a means of gaining

   Why this is right

   This is the best meaning-match available for "too often [retailers] resort to using advertised price cuts to promote their wares". Yes, "promoting wares" isn't identical to "gaining retail sales", but we all know the point of promoting your product is to gain more sales, so that's forgivable. "Overused" is a friendly synonym for "too often they resort to".

   Skill tested: Main Conclusion · how this choice captures the argument's function is the move to repeat next time.

   48%
4. D

   Premise Last Idea Trap34% picked this

   Using advertised price cuts to promote retail products reduces profit margins and

   The last claim certainly can be the Main Conclusion on a Main Conclusion question, but it's very uncommon, so you just want to have a healthy amount of skepticism about picking an answer that sounds like the final claim. This answer is our premise. We can tell it's not a conclusion because it has no support. why should we believe that "using advertised price cuts to promote retail products reduces profit margins and undermines customer loyalty"? [no answer] Sometimes it helps me to think about what supporting ideas would have sounded like, in order to convince myself that we did not get any supporting ideas. Using advertised price cuts reduces profit margins because customers end up paying less for your product, so you get less revenue for the same unit cost of the item. The author didn't support this idea. She thought it was self-justifying.

   34%
5. E

   Too Broad10% picked this

   Making consumers feel lucky is usually not a good formula for

   This is too broad an idea to match "too often retailers use advertised price cuts as a way to promote their wares".

   10%