Dietitian: Eating fish can lower one's cholesterol level.
Conclusion
Eating fish can lower one's cholesterol level.
Evidence
(1) Two groups were studied. (2) The first group ate a balanced diet including two servings of fish per week; the second ate a similar diet without fish. (3) The first group showed lower cholesterol levels, on average, than the second group. (4) The two groups had displayed similar average cholesterol levels prior to the study.
Evaluate
The argument relies on a study that compares two groups. To support the conclusion that fish caused the lower cholesterol, the study must rule out the obvious alternative: that the fish group already had lower cholesterol going in. The "similar pre-study cholesterol" claim does exactly that — it eliminates the pre-existing-difference explanation, leaving the dietary difference as the operative variable.
Goal
Find an answer that captures this role: the claim rules out an alternative explanation for why the fish group ended up with lower cholesterol.