Advertisement: In a recent survey, a sample representative of all new Popelka Auto Insurance policyholders reported savings of $250 a year, on average, as a result of switching their auto insurance coverage to Popelka.
Conclusion
Most people who aren't already insured by Popelka would save hundreds of dollars by switching.
Evidence
In a representative survey, people who have switched to Popelka have saved, on average, hundreds of dollars ($250 / year).
Evaluate
This is a Comparison argument, and we're saying .
In order for this argument to work, we have to assume that X's and Y's are relevantly similar. To object to a Comparison argument, we we'd want to think
What could be different between people who switched to Popelka and people who haven't yet switched to Popelka?
It's almost like if you heard this argument: in a large representative survey of people who switched to become Android users reported being happier with their phone. Thus, most people who aren't already on an Android would be happier if they switched.
We might object that the important difference between the people who switched to Android and those who haven't, is that the former likes Android phones! Maybe the ones who haven't switched, haven't done so because they have made an accurate comparison between iPhone and Android and prefer, for their needs and tastes, the iPhone.
If you survey the people who have switched, it's a self-selecting sample of Android enthusiasts. Similarly, if you survey the people who have saved $250 by switching, you're surveying a self-selecting sample of people who had the most motivation to switch to Popelka. Because they found out they could save $250, they switched. What saved them money might not save other customers money. Maybe they own a motorcycle and a mobile home and for some reason they make out much more cheaply with Popelka, whereas the average consumer would not save much money.
Goal
Look for an answer highlighting a potential difference between People who have already switched to Popelka and People who haven't switched.
Our objection should help us argue that