It has been said that authors who write in order to give pleasure cannot impart to their readers the truth of their subject matter.
Conclusion
(That claim cannot be true) Authors who write in order to give pleasure can impart the truth of their subject matter.
Evidence
That would mean that popular books by definition are somewhat untruthful, because if a book is selling well, then it's presumably imparting pleasure, and therefore according to this incorrect principle we would know that those authors were not able to impart the truth of their subject matter.
Evaluate
It's fair to say this is in my top 3 least favorite LR problems ever. The argument has so many loose ends and is so incoherent that it's impossible to know what they want you to notice.
There's a typical rebuttal assumption here that has to do with the fact that the author wants to argue via the contrapositive of a counterfactual.
CONCLUSION: Some people say X, but they're wrong. PREMISE: After all if X were true, then Y would be true.
IMPLICIT ASSUMPTION: Y is not true.
So there could have been an answer saying that the author assumes that .
Where this question ultimately ends up going instead is to missing links between term shifts from the conclusion to the evidence.
In the conclusion we're talking about "authors who write in order to give pleasure". Are we told anything about such authors in the evidence?
No, the closest thing to that is [the book] gave people pleasure. The author must be assuming that .
In the conclusion we're talking about "cannot impart the truth of their subject matter". Do we talk about anything like that in the evidence?
No, the closest thing to that is some of what is written in the book is not true. The author must be assuming that .
Goal
Look for an answer establishing a link the author made between ideas or ruling out some idea that would weaken the argument.