Company president: Almost every really successful product introduced in the last ten years has been launched by a massive television advertising campaign.
Evidence
Almost every really successful Almost all X's product in last 10 yrs was in past time launched by massive TV period used Y ad campaign.
We're using a massive We're using Y TV ad campaign for for Thing A. Vegetaste Burger.
Conclusion
Vegetaste Burger will Thing A will probably be very successful. prob be X
Evaluate
We could call this argument a few different things.
Past = Future Since massive ads have gone with successful products in the past, the massive ad we're doing now will probably go with a successful product.
Correlation = Causation Since almost every successful product was preceded by a major TV ad launch, we can conclude that massive ad launch for Vegetaste will cause it to be successful.
Necessary vs. Sufficient (with Most claims) Most successful products had a massive ad launch. VB has a massive ad launch. So, VS will probably be a successful product.
The flaw, conversationally, could be
Goal
My guess is they probably care most about the 3rd thing, but we'll have to stay flexible as we look at the choices.
Let's look for this structure: Premise 1: Most X's are Y. Premise 2: Thing A is Y. Conclusion: Thing A is probably X.
All the answers are starting with the conclusion, so we'll get rid of them if they're not matching the strength of probably (typically, generally, usually, likely, most, tends to).
If the strength of language is correct, and the conclusion is saying 'probably X', then we'll look for a premise that talks about 'Almost every X' or 'Most X'.