From time to time there is a public outcry against predatory pricing—where a company deliberately sells its products at prices low enough to drive its competitors out of business.
Conclusion
The practice of predatory pricing (i.e. where WalMart comes into town, prices themselves less than all the local mom-and-pops, until the latter go out of business), should be acceptable.
Evidence
Sure, predatory pricing may allow a company to establish a monopoly, but the mere threat of renewed competition will keep them from getting too cocky with the prices.
Evaluate
As you can see, I'm trying to make this argument more relatable to myself so that I can better engage with it. Many of us will not hear the buried missing language link in here, and instead will have only a vague sense of what we're looking for.
At this point, we should try to argue the anti-conclusion, to sharpen our thinking about where one could make potential objections to this argument.
Given that the threat of renewed competition will be enough to keep Company X from raising its prices,
How can we still argue that it would not be acceptable for Company X to use predatory pricing to drive all the other local stores out of business?
Are prices all we care about, when assessing whether or not this is acceptable?
Maybe we think our city thrives more when the aggregate business done by Company X is spread out among lots of local mom-and-pops.
Goal
Since we could make objections by saying, , we can say that the author is assuming "All you have to worry about is prices".