Radio producer: Our failure to attract new listeners over the past several years has forced us to choose between devoting some airtime to other, more popular genres of music, and sticking with classical music that appeals only to our small but loyal audience.
Premise
Our failure to attract new listeners over the past several years has forced us to choose between devoting some airtime to other, more popular genres of music, and sticking with classical music that appeals only to our small but loyal audience.
Premise
This audience, however loyal, did not generate enough advertising revenue for us to pay our bills.
Intermediate Conclusion
So if we appeal to them alone, our station risks going out of business.
Premise
We should not take that risk.
Main Conclusion
We should, therefore, devote some airtime to other, more popular genres of music.
Evaluate
This argument limits the options to two, presents evidence that one option possesses an unacceptable risk, and then advocates for the other option. The problem with this being that the argument never addressed whether the other option is just as likely to possess the unacceptable risk.