In trying to reduce the amount of fat in their diet, on average people have decreased their consumption of red meat by one-half in the last two decades.
Given that ...
Over the last two decades, people trying to reduce the amount of fat in their diet have decreased their red meat consumption by 50%.
How can it be that ...
Those people who reduced their consumption of red meat are actually consuming more fat than those who didn't.
Evaluate / Goal
The people who wanted to reduce fat in their diet are eating less red meat. (I guess red meat has fat in it, or so they think.) But in reducing the amount of red meat they eat, they are somehow ending up with more fat in their diet.
So something else must have changed that is putting more fat in their diet.
We need to know what's different about the reduced-meat crowd vs. the regular-meat crowd that is putting more fat into the former group's diet.