Jewel collectors, fearing that their eyes will be deceived by a counterfeit, will not buy a diamond unless the dealer guarantees that it is genuine.
Conclusion (should)
Both jewels should be deemed of equal value.
Evidence
A counterfeit diamond would seem to give just as much aesthetic pleasure as a real diamond, if the naked eye can't distinguish one from the other.
Evaluate / Goal
Since we normally pre-phrase a possible answer on Principle-Justify questions by thinking, "IF premise, THEN conclusion", it seems like we want something like this:
if it gives an equal then should deem amount of aesthetic → it of equal value pleasure
We're only interested in principles that can help us argue that "two things should be deemed equal in value", so if any answer wouldn't help us get to that language, we're not interested.