Market analyst: According to my research, 59 percent of consumers anticipate paying off their credit card balances in full before interest charges start to accrue, intending to use the cards only to avoid carrying cash and writing checks.
Setup
Most credit card users don't plan to carry a balance forward on their credit cards. They plan to pay them off each month so that they don't have to pay any interest charges.
Credit card companies try to improve the services their customers are most interested in.
Logical Competition
What would tie those two ideas together? What are credit card customers most interested in? Apparently, they're most interested in paying off cards in full each month, and using them as a replacement for carrying cash and writing checks.
Goal
Look for a safely worded answer that sounds like credit card companies should focus on improving customers' ability to pay off their cards before interest rates kick in, or improving customers' ability to use the cards as a replacement for cash/checks.