People aged 46 to 55

Answer choices

1. A

   Deepens the Paradox16% picked this

   The expense of television advertising slots makes it crucial for companies to target people who are most likely

   According to the puzzling facts, the ones who spend the money and might be therefore most likely to purchase their products would be those aged 46 to 55.

   16%
2. B

   Too Weak2% picked this

   Advertising slots during news programs almost always cost far less than advertising slots during popular sitcoms whose leading

   This might reflect an assumption that a smaller percentage of those who watch news programs are 25 and under. But it does not explain why this pattern exists.

   2%
3. C

   Too Weak8% picked this

   When television executives decide which shows to renew, they do so primarily in terms of the shows' ratings among

   That people aged 25 and under are the primary consideration for deciding which shows to renew does not mean they are the only consideration. And yet, companies believe that the value depends entirely on those aged 25 and under.

   8%
4. D

   Correct70% picked this

   Those who make decisions about television advertising believe that people older than 25 almost never

   Why this is right

   This would explain why the only value lies in reaching those 25 and under. If people’s behavior cannot be changed there’s no point in spending money trying to do it.

   Skill tested: Paradox · how this choice captures the argument's function is the move to repeat next time.

   70%
5. E

   Out of Scope3% picked this

   When companies advertise consumer products in print media, they focus primarily on people aged

   Print media is not relevant to the puzzling facts.

   3%