Logical Reasoning

PT126 · S1 · Q13 People aged 46 to 55

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People aged 46 to 55 spend more money per capita than people of any other age group.

Apparent Paradox

People aged 46 to 55 spend more money per capita than people of any other age group.

So it is puzzling that when companies advertise consumer products on television, they focus almost exclusively on people aged 25 and under.

Indeed, those who make decisions about television advertising think that the value of a television advertising slot depends entirely on the number of people aged 25 and under who can be expected to be watching at that time.

Evaluate

The first two statements set up the apparent paradox. People aged 25 and under spend less than people aged 46 to 55 and yet companies think that the value of television advertising depends entirely on those aged 25 and under. The final statement rules out one possible explanation. It’s not that only those aged 25 and under watch television.

13.

Which one of the following, if true, most helps to explain the puzzling facts stated above?

  1. The expense of television advertising

    Deepens the Paradox

    According to the puzzling facts, the ones who spend the money and might be therefore most likely to purchase their products would be those aged 46 to 55.

    17% picked this

  2. Advertising slots during news programs

    Too Weak

    This might reflect an assumption that a smaller percentage of those who watch news programs are 25 and under. But it does not explain why this pattern exists.

    2% picked this

  3. When television executives decide which

    Too Weak

    That people aged 25 and under are the primary consideration for deciding which shows to renew does not mean they are the only consideration. And yet, companies believe that the value depends entirely on those aged 25 and under.

    8% picked this

  4. Correct

    Those who make decisions about

    Why this is right

    This would explain why the only value lies in reaching those 25 and under. If people’s behavior cannot be changed there’s no point in spending money trying to do it.

    Skill tested: Paradox · how this choice captures the argument's function is the move to repeat next time.

    70% picked this

  5. When companies advertise consumer products

    Out of Scope

    Print media is not relevant to the puzzling facts.

    3% picked this

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