A recent survey indicates that the average number of books read annually per capita has declined in each of the last three years.
Apparent Paradox
A recent survey indicates that the average number of books read annually per capita has declined in each of the last three years.
However, it also found that most bookstores reported increased profits during the same period.
Evaluate
Why would bookstores see better results than expected in a down market for books? Maybe bookstores found other ways to generate a profit, such as selling music, stationary, or concessions. Or maybe the kind of books sold in bookstores has shifted which happen to be more profitable.