Logical Reasoning

PT123 · S3 · Q10 Advertisers have learned that people

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Advertisers have learned that people are more easily encouraged to develop positive attitudes about things toward which they originally have neutral or even negative attitudes if those things are linked, with pictorial help rather than exclusively through prose, to things about which they already have positive attitudes.

Given

Advertisers have learned that people are more easily encouraged to develop positive attitudes about things toward which they originally have neutral or even negative attitudes if those things are linked, with pictorial help rather than exclusively through prose, to things about which they already have positive attitudes.

Evaluate

Therefore, advertisers are likely to link to things in their advertisements about which people already have positive attitudes pictorially.

10.

Which one of the following most logically completes the argument?

  1. use little if any written

    Too Strong

    That advertisers are sure to use pictures, that does not suggest that they are likely to use little if any written prose.

    4% picked this

  2. try to encourage people to

    Unsupported Relationship

    Products that can be better represented pictorially than in prose are not discussed in the argument.

    15% picked this

  3. place their advertisements on television

    Unsupported Relationship

    This assumes that magazines do not contain pictures, which is not supported in the argument.

    2% picked this

  4. highlight the desirable features of

    Unsupported Relationship

    Contrasting a product with competing products is not discussed in the argument.

    11% picked this

  5. Correct

    create advertisements containing pictures of

    Why this is right

    This applies what advertisers have learned and links to things about which people already have positive attitudes pictorially.

    Skill tested: Most Supported · how this choice captures the argument's function is the move to repeat next time.

    67% picked this

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