Logical Reasoning

PT123 · S2 · Q24 Car companies solicit consumer

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Car companies solicit consumer information on such human factors as whether a seat is comfortable or whether a set of controls is easy to use.

Opposing Point

Survey data may tell the designer why a feature on last year’s model was given a low rating.

Evidence

But data will not explain how that feature needs to be changed in order to receive a higher rating.

Conclusion

Designer interaction with consumers is superior to survey data.

Evaluate

The argument assumes that designer interaction with consumers can explain how that feature needs to be changed in order to receive a higher rating.

24.

The reasoning above conforms most closely to which one of the following propositions?

  1. Correct

    Getting consumer input for design

    Why this is right

    While the argument is more precisely about which form of consumer input contributes more to successful product design, this principle is included within that view.

    Skill tested: Most Supported · how this choice captures the argument's function is the move to repeat next time.

    83% picked this

  2. Car companies traditionally conduct extensive

    Too Strong

    This restates part of the second premise.

    2% picked this

  3. Designers aim to create features

    Out of Scope

    Specific market niches are not addressed in the argument.

    4% picked this

  4. A car will have unappealing

    Too Strong

    The argument implies that a car is more likely to have unappealing features if consumers are not consulted, but it does not go so far as to say they will have unappealing features.

    7% picked this

  5. Consumer input affects external rather

    Contradiction

    The argument implies that consumer input affects both external and internal design components.

    4% picked this

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