Personal names are generally regarded by European thinkers in two major ways, both of which deny that names have any significant semantic content.
Central Topic / Purpose
significance of Hopi Names / Clarify Misconception (or Highlight Something Overlooked)
Main Point
Unlike Mill's point of view (that names are meaningless) or Strauss's (that names confer social rank), the correct view of Hopi names is that they were extremely meaningful things that not only helped to indicate social relationships but also provided aesthetic delight because of their poetic beauty or significance.
Passage Map
P1 - Introduce other views on function of names before pivoting into Passage's focus: Hopi Names.
P2 - Background information on when and how Hopis receive names
P3 - Elaboration on naming process, illuminated by an example, culminating in a takeway that the names are like tiny poems
P4 - Author's summary of Hopi names, showing how neither of the views on function in names from P1 are adequate in describing Hopi names.
Other Commentary
In trying to solve the passage from the 1st paragraph, there are a few foreshadowing hints: 1st sentence:
The fact that there are two views on how to regard personal names would prompt us to think, .
The wording that "X is generally thought of as Y" foreshadows a Clarify a Misconception / Highlight Something Overlooked type passage.
When we see the 3rd sentence say, "Consequently, X has been neglected", we would think, .
In this sense, we could see the passage as a Illustrate by Example, in which the discussion of Hopi names is just the example used to illustrate the broader point that some societies use names for functions that go beyond what our two guys enumerated in the 2nd sentence.