When butterfat was considered nutritious and healthful, a law was enacted requiring that manufacturers use the term “imitation butter” to indicate butter whose butterfat content had been diminished through the addition of water.
Conclusion
Manufacturers should be allowed to call reduced-butterfat butter "lite butter" instead of "imitation butter" to encourage lower butterfat consumption.
Evidence
The high cholesterol content of butterfat makes it harmful to human health.
The term "imitation" deters people from buying reduced-butterfat butter.
Evaluate
This argument has elements of a Plan/Goal structure.
PLAN: allow manufacturers to use the term "lite butter" instead of "imitation butter" GOAL: lower butterfat consumption
To question the reasoning, we want to think about how following this Plan could fail to achieve the Goal. Would people not switch to the lower fat, even with the name change? Would their behavior change in some other way that would increase butterfat consumption?
Goal
Let's find an answer where the change of name doesn't lead to increased consumption of reduced-butterfat butter.