The cafeteria at Acme Company can offer only four main dishes at lunchtime, and the same four choices have been offered for years.
Conclusion (clearly)
If you wanna please customers, mushroom casserole should replace one of the regular dishes as a permanent part of the menu.
Evidence
The cafeteria at Acme Company can offer only four main dishes at lunchtime, and the same four choices have been offered for years.
Recently mushroom casserole was offered in place of one of the other main dishes for two days, during which more people chose mushroom casserole than any other main dish.
Evaluate
This conclusion offers a Plan / Goal type claim:
the GOAL: please customers the PLAN: swap out one of the four main dishes w/ mushroom casserole
To think skeptically about Plans/Goals, we think,
Let's suppose we swapped out one of the four main dishes with mushroom casserole. How could that fail to please customers? We know it was the most popular dish for the two days it was offered.
Well, maybe everyone tried it over those two days, since it was a new item and they were sick of the four dishes they've had to choose from for the last few years. But who said they actually liked it? Maybe they tried it hoping for a break from the monotony, but it really wasn't good. Two days isn't much of a sample size. Perhaps word would have gotten out that the casserole sucks, and its popularity would have dropped steeply in the days to come.
Maybe people liked it, but it's too heavy of a dish for them to want to eat it with any great frequency, so it wouldn't please them if it was one of the four main dishes in rotation at lunchtime.
Goal
Let's find an answer that allows us to argue that making the mushroom casserole one of the four daily offerings would NOT please people.