Head injury is the most serious type of injury sustained in motorcycle accidents.
Conclusion (for the same reason / should)
Jurisdictions should require helmets for horseback riders, as a way to achieve cost reductions in medical care.
Evidence
Jurisdictions that introduced motorcycle helmet laws reduced head injuries and taxpayer costs. Horseback-riding accidents are even more likely to cause serious head injuries than motorcycle accidents.
Evaluate
The author's argument moves from talking about motorcycles to making a similar recommendation about horseback riders based on the savings seen in jurisdictions with helmet laws for motorcyclists because of the helmet's protective effects.
The author must be Assuming Similarities, since she is basically arguing,
Goal
It's hard to know which similarity the answer might deal with, but the author essentially has to assume that this plan for horseback riders is similarly feasible, would engender similar cooperation, would not result in some different sense of backfire, and would target a similar source of spending.