In Malsenia sales of classical records are soaring.
Conclusion
Malsenians who recently became classical music fans are most comfortable with classical music as recorded music and really have no desire to hear live performances.
Evidence
In Malsenia, sales of classical records are soaring, based on residents who recently became classical music fans via hearing it in commercials or intros to televised sporting events.
Meanwhile, audiences at classical concerts have been shrinking in Malsenia.
Evaluate
The author is interpreting a piece of data (attendance at classical concerts has been shrinking), so we can use our Curious Fact / Explanation mindset.
Curious Fact Why is attendance at classical concerts in Malsenia continually shrinking (while sales of classical records at stores are booming)?
Author's Explanation The new fans of classical music like it on recordings but have no desire to see it live.
We can always affect these arguments in two different ways: - discuss Alternate Explanations for the curious fact - consider more evidence that affects the plausibility of the Author's Explanation
What could be a different way to explain why classical music is selling well at record stores but doing poorly when it comes to live concerts?
- maybe it's only $10 to buy a record but $150 to see a concert -- i.e., maybe people can only afford to buy recordings. - maybe there's some pandemic in Malsenia that makes going to concerts a health risk
What sort of ideas are needed for us to believe that people are rejecting going to concerts? - they're aware of them - they possess transportation options to get to them - they don't have to go to work while the concerts are occurring - etc.
Goal
Since this is Necessary assumption, a correct answer will either rule out an alternate explanation (the concerts are not too expensive / people are not avoiding live shows because of a pandemic), or it will supply an idea that is necessary for the author's story to be plausible.