Morton: In order to succeed in today’s society, one must have a college degree.
Conclusion
To succeed in today's society, one must have a college degree.
Opposing Point
Skeptics object that many people without college degrees are quite successful.
Evidence
Morton dismisses the counterexamples by saying their success is "only apparent" — because without a college degree, a person does not have enough education to be truly successful.
Evaluate
Watch what Morton just did. The thing Morton needs to prove is that a college degree is required for success. The thing Morton offers as proof is that anyone without a college degree is not "truly" successful — which is the same claim restated. The reason Morton gives for the conclusion is the conclusion itself.
Goal
The correct answer should describe circular reasoning — assuming what one is trying to prove.