Morton: In order to succeed in today’s society, one must have a college degree.
Conclusion
To succeed in today's society, one must have a college degree.
Intermediate Conclusion
Any success that people w/o degrees have would be merely apparent / i.e. superficially successful, not really successful.
Evidence (because)
Without a college degree a person does not have enough education to be truly successful.
Evaluate
When we strip away the opposing claim we might be able to see the tomfoolery. The Conclusion and the Evidence basically say the same thing!
The evidence adds in the linguistic coloring of "you wouldn't have enough education to succeed", but otherwise both Conclusion and Evidence are saying "without a college degree, you won't truly succeed".
Goal
This is the rarely occurring (but frequently described) Famous Flaw known as Circular Reasoning, which is when the author's premise restates or assumes the truth of the conclusion.
In this case, it also takes the form of dismissing potential counterevidence. Skeptics point to successful people who don't have degrees (which would refute the idea that a degree is required for success).
The author waves this away by assuming, illegitimately, "ahhh, that's not REAL success."
A circular reasoning author is someone you just can't argue with. They're too brainwashed / convinced of their own view.
Chocolate's obviously the best. After all, everyone prefers chocolate the most. You said your grandma prefers strawberry? No way! That just means she hasn't tried real chocolate before.