Logical Reasoning

PT17 · S2 · Q22 Magazine editor: I know that some

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Magazine editor: I know that some of our regular advertisers have been pressuring us to give favorable mention to their products in our articles, but they should realize that for us to yield to their wishes would actually be against their interests.

Editor's Conclusion

If we yielded to our sponsors' wishes and gave their products favorable mention in our articles, it would actually undermine their interests.

Editor's Evidence

If readers suspected our editorial integrity was compromised (via this pandering), we would lose our readership, rendering us no longer an effective advertising vehicle.

Director's Response

Our readers are savvy enough to distinguish ads from articles, so their response to the ads is not connected to their opinion of our editorial integrity.

Evaluate

This question stem is so unusual, that we might peek at the answer choices and see that part of what they want us to do is assess whether this is a successful or unsuccessful response.

It seems highly unsuccessful to me. It felt like the 2nd person wasn't listening well to what the 1st person was saying.

The 1st person is worried about the negative ramifications of saying within articles positive things about the advertisers. The 1st person is worried that if readers started seeing plugs fro products within articles, they would lose affinity for the magazine and stop reading it altogether.

The 2nd person doesn't address any of that! She seems to be analyzing whether a reader who thought the magazine had little editorial integrity would thereby carry over that negativity when they are assessing the advertisements within the magazine.

Goal

Overall the director isn't responding at all to the causal chain that the editor fears. She is saying, .

Meanwhile, the editor was saying,

22.

Which one of the following is the most accurate assessment of the advertising-sales director’s argument as a response to the magazine editor’s argument?

  1. It succeeds because it shows

    Unsuccessful

    We don't really need to read this, given the overall assessment of "it succeeds". The director's response would be eligible to show up on a Flaw problem, since we can critique it on the basis of its inability to actually substantively address the concern of the position it's responding to.

    9% picked this

  2. It succeeds because it exposes

    Unsuccessful

    We don't really need to read this, given the overall assessment of "it succeeds". The director's response is badly flawed, since it fails to address the concern of the position it's responding to.

    5% picked this

  3. It succeeds because it undermines

    Unsuccessful

    We don't really need to read this, given the overall assessment of "it succeeds". The director's response is badly flawed, since it fails to address the concern of the position it's responding to.

    21% picked this

  4. Correct

    It fails because the editor’s

    Why this is right

    This speaks to the fact that the director is addressing a conversation the editor wasn't even having. The director is saying, "You're assuming that our readers, once they lose faith in the editorial integrity of the magazine, will therefore judge the advertisements in the magazine more negatively, thus going against the interests of the advertisers." The editor would say, "I'm not assuming any such thing. I'm assuming that our readers, once they lose faith in the editorial integrity of the magazine, will stop being readers of the magazine. As I said, we would soon lose that readership." The editor is worried about readers' response to editorial product endorsements that show up in the articles, not the readers' response to ads.

    Skill tested: Flaw · how this choice captures the argument's function is the move to repeat next time.

    30% picked this

  5. It fails because it is

    Inapplicable Complaint

    Yes, the response did fail, but not because the director misunderstood the editor's view about how readers respond to ads they see. The editor didn't have a view about how readers respond to ads they see. The editor only had a view about how readers would respond if they were to start seeing product get promoted within articles of the magazine.

    35% picked this

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