Historian: Scholars writing histories of an era's business practices must, of course, analyze the practices and strategies employed by firms of that era.
Conclusion (therefore)
Business historians overestimate the success of past businesses.
Evidence
Historians tend to study more successful firms when investigating business practices than study unsuccessful firms.
Evaluate
The author's logic seems to be that if you study successful businesses more often than unsuccessful ones, it will skew your perception. You'll start thinking most companies are successful, because you spend most of your time looking at Apple and Google.
But maybe historians are wise enough to study successful ones in order to learn what methods seemed to work, but also look at overall statistics for the number of businesses that succeed vs. fail, when it comes to estimating the success of past businesses.
Goal
We want an answer that rules out the idea that historians account for the fact that they're mainly looking at successful businesses / that they factor in that potential bias, an answer that supports the connection between , or any other answer that would make it more plausible that they tend to overrate the proportion of businesses that were successful in past eras.