Efforts to get the public to exercise regularly, which have emphasized the positive health effects of exercise rather than the dangers of a sedentary lifestyle, have met with little success.
Conclusion (Thus)
If public health people emphasized the dangers of a sedentary lifestyle rather than the positive health effects of exercise, then efforts to get the public to exercise regularly would be more successful.
Evidence
Efforts that have emphasized the positive health effects of exercise have met with little success.
Meanwhile, efforts to emphasize the negative health effects of cigarette smoking have been highly successful.
Evaluate
This argument has a couple undercurrents, so it'll be tricky to predict exactly where the answer is going.
On aspect of the argument is a Plan / Recommendation, so we want to consider whether this plan is feasible, whether people would be motivated to cooperate with it, whether it would backfire in some way.
But another aspect of this argument is Argument by Analogy. The author thinks that .
So we could weaken this argument by fighting the Plan ... - it's not feasible to emphasize dangers of sedentary - it wouldn't motivate people to think about the dangers of sedentary - the dangers of sedentary would seem so mild and tolerable that it would backfire and people would think
... or by fighting the Comparison - the dangers of smoking are way worse than the dangers of sedentary lifestyle - a campaign to emphasize the benefits of quitting smoking would be even more helpful than the successful ones they've done which emphasized the dangers of smoking
Goal
Look for an answer that seems to match a thought the author definitely had in her mind, or look for something that, when negated, would be a big objection to the argument.