A six-month public health campaign sought to limit the spread of influenza by encouraging people to take precautions such as washing their hands frequently and avoiding public places when they experience influenza symptoms.
Conclusion
The public evidently heeded the campaign (translation: the public washed their hands frequently and avoided public places when they were experiencing flu symptoms).
Evidence (since)
The incidence of flu was much lower during the six months of the campaign than experts had predicted.
Evaluate
This argument as a common structure: - This policy / this campaign / this plan went into effect - Since then / during then, we observed X. - Thus, it's clear that X resulted from that policy/plan/campaign.
These all belong to the broader category of Explain a Curious Fact.
Curious Fact ... why was the incidence of flu much lower than we predicted it would be during those 6 months?
Author's Explanation ... people heeded the campaign -> they started washing their hands more frequently / avoiding public places when they had flu symptoms -> this contributed to lower spread of the flu than there would have been otherwise
We need to consider 1. Alternate Explanations for the Curious Fact 2. the Plausibility of the Author's Explanation
What could be a different reason why the rate of flu was lower than expected? Maybe the predictions were off for some reason. Maybe there were fewer visitors (i.e. germ vectors) to the area than normal during those months. Maybe most workplaces installed better air filtration systems during those months (which helps to cut down on contagious people infecting others in the workplace).
How would we assess the plausibility of the author's explanation? We would just want any evidence we can get that people were aware of the campaign and started changing their behavior because of it (washed their hands more than they usually would / avoided public places when they felt flu symptoms more than they usually would).
Goal
Since this is Strengthen, we either need an answer to rule out a different explanation for why the rate of flu was lower than expected, or to boost the plausibility of the story that people started washing their hands and staying home when sick more than before.