Problem: The Thimble Corporation recently distributed rebate coupons for one of its products.
Principle
If you create an → you're obliged to unfair situation rectify an unfair result
Problem
Thimble Corporation created an unfair situation when they distributed some rebate coupons for one of their products and the expiration date was too early.
This created the unfair result that some customers believed the rebate offer had already expired.
Evaluate
According to this principle, Thimble Corporation is "obligated to rectify" the unfair result of having a premature expiration date on their coupons.
Goal
It's not clear what would rectify this situation, but presumably customers who would have submitted for a rebate if they didn't think the window of opportunity had already expired should be given a chance to submit for a rebate.
In general, we're just looking for an answer saying that Thimble Corporation should rectify (fix) any unfair result of having the wrong expiration date on their rebate coupons.