Ninety percent of recent car buyers say safety was an important factor in their purchase.
Conclusion (Thus)
These other buyers were mistaken in saying that safety was important to them. rephrase: safety was not important to these buyers
Evidence
They relied on advertisements and promotional materials, rather than consulting objective sources of vehicle safety information.
Evaluate / Goal
We know we need to prove that "safety was not important" to a group of buyers who didn't consult objective sources of vehicle safety info; they relied on ads and promo materials.
So there are two Missing Link style answers we could anticipate:
or
.